Let’s dive into How Tata Curvv Stole the Spotlight in IPL and why it’s winning hearts both on and off the field. As the Indian Premier League (IPL) 2025 kicked off with its usual fanfare on March 22, it wasn’t just the cricketers who caught the nation’s attention. This year, Tata Motors the title sponsor of the tournament hit a marketing sixer by naming the Tata Curvv as the official car of IPL 2025. And guess what? It’s already becoming as much of a star as the players themselves!
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The Big Reveal: Tata Curvv Joins the IPL Arena
Before a single ball was bowled in IPL 2025, Tata Motors made two major announcements that grabbed headlines:
- Vicky Kaushal, one of Bollywood’s most dynamic actors, was announced as the brand ambassador for Tata’s passenger and electric vehicles.
- The sleek and sporty Tata Curvv was crowned the official car of IPL 2025.
This strategic move comes on the heels of the Tata Punch EV’s success as IPL 2024’s official car, but the Curvv brings an entirely new energy to the pitch.
Read Also: Why Range Rover Is the True S-Class of SUVs- Better Than Mercedes GLS?
The Trophy On Wheels: Reward for the “Player of the Tournament”
Cricket isn’t just about winning matches it’s also about individual brilliance. And to celebrate that, the Tata Curvv will be awarded to the cricketer who earns the title of “Player of the Tournament.” This not only puts the Curvv in the spotlight but also ties it directly with the league’s most valuable performer, creating a premium and aspirational image around the car.
What Makes the Tata Curvv So Special?
Unlike your typical SUV, the Tata Curvv brings a bold design philosophy to the Indian market. It’s an SUV-coupe, meaning it blends the muscular stance of an SUV with the sleek profile of a coupe. Here’s what makes it stand out:
Striking Design Elements:
- Sloping coupe-like roofline that gives it a dynamic edge
- Flush door handles for a modern, premium feel
- Petal-shaped alloy wheels with sporty styling
- Gloss black cladding for a rugged SUV appeal
- Full-width LED light bar at the rear for a futuristic touch
- Harrier-inspired front fascia with connected LED DRLs and triangular LED headlamp housing
Whether it’s parked outside the stadium or shown on screen during match breaks, the Tata Curvv is hard to ignore.
Engine Options & Powertrain: A Car That Matches IPL Intensity
Tata Motors isn’t just betting on looks; the Tata Curvv brings powerful engine options under the hood as well:
| Engine | Power | Torque | Transmission |
|---|---|---|---|
| 1.2L Turbo Petrol | 120 PS | 170 Nm | 6-speed MT |
| 1.2L TGDi Turbo Petrol | 125 PS | 225 Nm | 7-speed DCT |
| 1.5L Diesel | 118 PS | 260 Nm | 6-speed MT |
Whether you’re a city driver or a highway cruiser, the Tata Curvv offers a setup that’s tailor-made for both performance and comfort.
Marketing Masterstroke: How Tata Curvv Stole the Spotlight in IPL 2025
By leveraging IPL’s massive viewership and appointing a youth icon like Vicky Kaushal, Tata Motors has turned the Tata Curvv into a household name. The synergy between cricket, cinema, and cutting-edge automotive design has made this campaign one of the most effective branding exercises of IPL 2025.
Whether it’s through on-ground activations, social media buzz, or matchday promos, the Tata Curvv has consistently stayed front and center in the minds of viewers.
Final Thoughts: A Champion in the Making
With bold styling, impressive features, powerful engine options, and a prime spot in the most-watched cricket league in the world, the Tata Curvv is more than just a car it’s a statement. As IPL 2025 progresses, it’s clear that Tata Motors has delivered a match-winning performance with the Tata Curvv to Vaibhav Suryavanshi , ensuring it’s not just the player who walk away with glory, but their wheels too!