In a surprising twist for the Indian used car market, a recent report by Spin Car Company revealed that the Ford EcoSport emerged as the best-selling pre-owned SUV in the first quarter of 2025. Even more astonishing? The EcoSport held the same position last year too despite being discontinued in India for over four years.
So, what makes this aging compact SUV still so desirable, even competing with best-sellers like the Tata Nexon and Hyundai Venue? Let’s deep dive into the legacy, evolution, and continued dominance of the Ford EcoSport in India and globally.
Table of Contents
A Global SUV Born in Brazil
Many believe the EcoSport’s story began in India in 2013. But the first-gen EcoSport was actually launched in Brazil in 2003 under the code name Project Amazon. Built on the Ford Fiesta’s B3 platform, it cleverly combined elements of the Fiesta and Fusion MPV.
This crossover SUV became an instant hit not only in Brazil but also in Argentina, Venezuela, and Mexico. It even came with 4WD as an option, competing with vehicles like the Fiat Palio Adventure and Volkswagen CrossFox.
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India’s Compact SUV Revolution
By 2006, the Indian government introduced a game-changing sub-4-meter vehicle policy, offering excise duty benefits for compact cars with small engines. While Tata and Maruti adapted by trimming down sedans like the Indigo and Dzire, Ford had a bolder plan.
Instead of launching a compromised sedan, Ford designed a global SUV tailored for India the second-gen EcoSport. Unveiled at the 2012 Delhi Auto Expo, the SUV grabbed headlines and was officially launched in 2013, priced aggressively at ₹5.5 lakhs.
Aggressive Localization, Global Export
One of the biggest factors behind the EcoSport’s affordability and success was its 80% localization. Ford manufactured most of the components in India while still meeting global quality standards. This enabled Ford to export the made-in-India EcoSport to over 50 countries including Europe, the Middle East, Australia, and North America.
In fact, the EcoSport became India’s last major global export car, a feat unmatched by most manufacturers to this day.
Maintenance-Friendly Engineering
Ford made maintenance easier with child-part integration a unique approach where major components like side mirrors and bumpers were made from smaller, individual parts. This made repairs budget-friendly, as users didn’t need to replace entire units.
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Why the Ford EcoSport Still Sells in 2025
Let’s address the big question: How is an outdated SUV still the best-selling used SUV in India in 2025?
Here’s why:
Solid Build Quality & Driving Dynamics
- Tank-like build, high-strength chassis, and 200mm ground clearance
- Six airbags in higher variants
- Received 4-star Euro NCAP safety rating
Punchy & Reliable Engines
- 1.5L TDCi Diesel – 99 BHP, 250 Nm torque, ~23 kmpl
- 1.5L Dragon Petrol – 120 BHP, 150 Nm, ~15 kmpl
- 1.0L EcoBoost Petrol – 124 BHP, 170 Nm, ~19 kmpl
Although the EcoBoost was phased out due to BS6 Phase 2 norms, it’s still highly sought after in the pre-owned market.
Timeless Design
- Muscular front grille
- High stance with SUV DNA
- Rear-mounted spare wheel gives it a true SUV character missing in many newer models
Low Maintenance Costs
Even after Ford’s exit from India, service centers remain operational. Since most parts were locally manufactured, availability remains strong and spares are 25–30% cheaper than rivals like the Venue and Nexon.
High Resale Value
Even today, the EcoSport holds up to 70% of its original value. Pre-owned 2017–2021 models can be found in the ₹5–5.5 lakh range, and 2013–2016 models are available between ₹2.9–₹4 lakh offering incredible value for money.
Ford EcoSport: Still a Practical Choice
The continued success of the Ford EcoSport in the used market isn’t just due to brand nostalgia. It’s driven by real-world practicality, solid engineering, budget-friendly maintenance, and a loyal user base.
In a world where modern compact SUVs prioritize comfort and features, the EcoSport still appeals to driving enthusiasts and practical buyers alike.
Final Thoughts
The Ford EcoSport may be discontinued, but it clearly refuses to die. Its unmatched combination of build quality, performance, value, and reliability has cemented its legacy as one of India’s most iconic compact SUVs.